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Social Media Marketing

Unlock the power of social media marketing with our in-depth course! Learn to create engaging content, optimize profiles, run successful campaigns on platforms like Facebook and Instagram, and measure results using analytics. Build the skills to grow brands and launch a rewarding career in digital marketing.

What you will learn

  • Dozens of Social Media Marketing Strategies
  • ChatGPT and Bard AI-powered marketing
  • Social media marketing using the most popular platforms
  • Facebook Meta Business Suite
  • Data Analytics tools and benefits
  • Email and content marketing
  • Evolution and benefits of digital marketing
  • Influencer and Affiliate Marketing

Course Outline

Week #1

Lecture 1: Introduction to Digital Marketing

  1. Traditional vs. Digital Marketing
  2. History of digital marketing
  3. Importance of digital marketing
  4. Types of digital marketing
  5. Future of digital marketing

Lecture 2: SMM (Social Media Marketing)

  1. Concept of SMM
  2. Need for SMM
  3. Working hierarchy of SMM
  4. Types of SMM

Assignment: Choose a social platform, create an account, and fill out your profile completely using relevant keywords.

Week #2

Lecture 3: SMO (Social Media Optimization)

  1. Profile Photo, Bio or About Section, and Keywords
  2. Complete Profile, Achievements, and Highlights
  3. Testimonials, and Reviews
  4. Hashtags, and Provide Links
  5. Regular Update, and Monitor Anlytics

Lecture 4: Content Strategy

  1. Setup goals, and Target audience
  2. Engaging captions, Formatting, and Tone
  3. Visual appeal, Stories, and Trends relevancy
  4. Schedule posts, Hashtags, and User-generated content
  5. Content enagagement, and CTA(Call to Action)
  6. Mobile friendly, and Review analytics

Assignment: Optimize the profile according to the given set of instructions.

Week #3

Lecture 5: Running Successful Campaigns

  1. Define your campaign goals
  2. Choose the right platforms
  3. Create convincing content
  4. Develop a content calendar
  5. Set a budget
  6. UTM Parameters

Lecture 6: Campaigns on Popular Social Media Platforms

  1. Facebook Meta Business Suite
  2. Instagram Campaign
  3. Twitter Ads
  4. LinkedIn Campaign
  5. Youtube Video Campaign

Assignment: Setup a campaign according to the given set of instructions.

Week #4

Lecture 7: Monitor and Optimize (KPIs)

  1. Responsiveness, and Engagement
  2. Reach, CTR, and ROI calculation
  3. Followers, Conversions and Impressions
  4. Social media referral traffic
  5. Social media management tools
  6. Platform analytics, and Google analytics
  7. A/B Testing, and UTM tracking
  8. Competitor analysis, and Long-Term analysis

Last Lecture: Career Oriented Techniques

  1. How to get a digital marketing job?
  2. Gain experience, and Insights
  3. Network with other digital marketers
  4. Tailor your resume, and cover letter
  5. Interview skills
  6. Learning through community

Requirements

  • Essential equipment includes a computer/laptop, a reliable Internet connection, and Google Chrome or any browser.
  • It is recommended but not required to have a mobile for running social apps.
  • No prior knowledge or experience in marketing is required to enroll in this course.
  • You should be ready to take action and see real results!